I handled this complete, tip-to-tail rebrand for this composite lumber company. I touched every single aspect of the business, from the logo and business cards to the full truck wraps. It was a massive exercise in building a cohesive identity from the ground up. The ultimate goal was to position them for a buyout by a major U.S. firm. It was a ton of work to do just for a sale, but it proved how much value a solid, unified brand can actually add to a company.