Volvo Cars of Canada.

I wanted this Volvo campaign to celebrate design that earns attention without even trying. The look is premium but quiet, pairing high-end architecture with a confident headline. I rolled this out across everything from magazines to subways, but the most fun was a full bathroom stall takeover. It was a cheeky way to prove that some designs are just made for admiring, no matter where you are. It is all about those moments where you can't help but stop and look.