Volvo Cars of Canada.

As the creative lead for Volvo over a seven-year tenure, I focused on balancing the brand’s premium DNA with a playful, family-first approach. For this national brand push, we showcased three flagship vehicles by literally breaking the fourth wall of traditional media. From massive billboards to a custom XC90 hot air balloon, we made the campaign impossible to miss across Canada. It was a career highlight that proved high-end luxury can still be approachable.