People gathering outside a rustic building with a large YETI cooler, two dogs sitting nearby, and boats parked in the background during sunset.

Yeti

This was about meeting people exactly where they are. We took the brand deep into the wild with experiential freezers in Muskoka and massive installations along the highways of Northern Ontario. The goal was to hit the weekend crowds with something they couldn't ignore. By putting these traffic-stopping builds right in the middle of their journey, we created a landmark that stayed with them long after they pulled into the cottage.

A YETI cooler filled with ice mounted on a wooden billboard structure, with the phrase 'Built for the wild' written above, located beside a two-lane road in a forested area.
Large YETI cooler filled with ice, mounted on wooden posts beside the road with a painted sign that says 'Built for the wild,' surrounded by trees.
A person loading a YETI cooler with ice in an outdoor, wooded area with a parking lot and boats in the background.
A woman in outdoor attire, standing next to a large beige YETI cooler outside a rustic wooden building with a painted forest scene and the words 'BUILT FOR THE WILD' on it. She is holding a YETI bag and appears to be opening the cooler.
YETI cooler filled with ice in front of a painted wooden billboard that reads 'BUILT FOR THE WILD' amid a forest setting. Five people, three women and two men, are standing near the billboard, talking and enjoying drinks, with a two-lane road with ve
A Yeti cooler filled with ice, mounted on a wooden billboard with a painted scenic mountain landscape and the words 'Built for the Wild.' A group of four hikers or outdoor enthusiasts in casual attire and hats are standing and talking near the billbo
Three people standing near a large billboard featuring a Yeti cooler filled with ice. The billboard shows the slogan "Built for the Wild" with a forest scene background. The setting is outdoors in a wooded area with a road and parked cars nearby, dur
An ice resurfacing machine on an indoor ice rink, illuminated by bright overhead lights, with the word 'YETI' on its front.